Principal Tower

Shoreditch, London

Principal Tower is the landmark apartment tower within Principal Place, a new mixed-use development on the edge of the City of London in the borough of Hackney – at 175 metres, it will be one of London’s tallest residential buildings. Taking advantage of the light and space provided by the deep windows, and drawing the eye to expansive views of the river and city, the materials palette combines pale wood floors, white marble and luxurious bronze detailing. The design concept fuses the classic sophistication of the financial district with the creative, industrial aesthetic of Shoreditch.